Sonoma snaps up Sydney’s Berkelo Bakery

One of Australia’s largest artisan baked goods brands Sonoma has acquired Northern Beaches-founded Berkelo Bakery.

Berkelo’s footprint currently consists of three stores in Brookvale, Manly, and Mosman, with Sonoma taking over the operations of the business from 20 February. The bakery was founded by Tom Eadie, who will now focus on McCarrs House restaurant in Terrey Hills as well as the development of a Berkelo pasta range.

“I’m incredibly proud of the bakery business we’ve built, and grateful to the customers who supported us on the journey,” says Eadie. “The time felt right, however, to focus on our new restaurant and pasta business. We know Berkelo bakery is in great hands with Andrew Connole and his Sonoma team. We’re excited to see Berkelo’s next chapter with Sonoma’s passion, expertise, and resources behind it.”

Sonoma Founder Andrew Connole says Berkelo will receive the resources needed to support the brand’s growth, but it won’t lose its essence.

“By bringing Berkelo into our family, Sonoma aims to preserve what makes Berkelo special whilst providing the resources and support that will enable it to reach more customers,” says Connole.

Sonoma has locations in nine suburbs as well as a retail and wholesale arm that has seen the bakery’s range made accessible across the state.

The post Sonoma snaps up Sydney’s Berkelo Bakery appeared first on hospitality | Magazine.