Drinks industry survey open to hospitality workers

Hospitality workers have the opportunity to provide valuable insights into the drinks industry to help improve job roles, address key issues and ensure more support, as part of the new Data Census Survey for the drinks industry.

Launched in a collaboration between global drinks industry community Celebrate Her, hospitality training platform Allara Global, and consumer intelligence experts CGA by NIQ, the new survey is designed to gain real insight into the drinks industry and the people who work in it.

Inviting everyone from bartenders, bar owners, and managers to brand ambassadors and marketing executives to take part, the survey delves into all aspects of the industry, including the reasons people join and leave the industry, the barriers they face, and the opportunities they enjoy.

Anna Sebastian, bar consultant and founder of Celebrate Her, a platform dedicated to supporting women in the hospitality industry, says: “We are really excited to be partnering with CGA and Allara to make this happen.

“For a long time we have felt like there is a real gap in our knowledge about the people working within the drinks industry. Whilst Celebrate Her is about championing women, this survey will allow us to gain invaluable insights into the drinks industry as a whole, information and data that we can then use to make positive changes for everyone.”

Andrew Lewis, CEO at Allara Learning and Allara Global, continued: “Hospitality has always been close to my heart; a passion that has defined my career. At Allara Global, we’re passionate about fostering a diverse and inclusive hospitality industry. We believe different perspectives drive innovation and enrich guest experiences.

“That’s why we’re proud to support Celebrate Her in its mission to champion women, create safe workplaces, and empower the next generation of hospitality leaders.”

The short survey takes approximately five minutes to complete and hopes to engage as many respondents as possible from a broad range of backgrounds, ethnicities, countries, ages, gender and areas of expertise.

The survey will run for six weeks before the team at CGA analyse the responses and share findings with the wider industry, with the results expected to influence basic employment practices, codes of practice and workplace culture.

Hannah Payne, consumer research director at CGA, added: “We’re delighted to support Celebrate Her in their mission to champion women in the hospitality industry.

“At CGA by NIQ, we are passionate about providing insights that drive positive change within the sector, and our expertise in hospitality research will contribute to the project by helping us to explore and address the experiences and needs of women in this vital sector. With a deep commitment to supporting inclusivity and innovation, we are proud to collaborate on this important initiative to create safer, more supportive spaces for women in hospitality worldwide.” 

If you’d like to provide your input, you can complete the Data Census Survey for the drinks industry here.

Photograph by Ketut Subiyanto.

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